Trusted by Brands Across 15+ Industries
Go To Market Strategy Run by One Team
A launch fails when the plan stays on paper. We map who to target, what to say, which channels to use, and how much to budget, then the same team runs it, from product launch to new market entry.
See our client work
Trusted by brands across industries
Why It Matters
Great Products Still Fail When the Market Entry Is Wrong
Target. Segments that are too broad blur your message and inflate acquisition costs
Sequence. Channels launched in the wrong order burn budget before the market is ready
One Team. Strategy and execution split across different teams often lose direction halfway
Services
What Our Go To Market Strategy Consultants Cover
Market & Competitor Research
Market size, buyer behavior, and gaps competitors haven't filled
Segmentation & Personas
Who is most likely to buy first, and why
Positioning & Messaging
A core value proposition and messaging used consistently across every asset
Channel Strategy & Media Plan
The right mix of ads, SEO, social media, marketplaces, and sales for each launch stage
Budget & Targets
Budget projections, acquisition costs, and realistic targets for each phase
Launch Assets
Website or landing page, company profile, and ads creative →
Campaign Execution
Google Ads, Meta Ads, TikTok Ads, and SEO run by the same team →
Overseas Market Expansion
Market entry strategy for markets such as Singapore, Malaysia, and the Middle East
Brands We've Helped Grow
Falcon Pictures
111M+ people reached across two major film releases
PLN
Custom web platform for operational digitalization
Alam Sutera
2.75x organic clicks & 4.2x search impressions
AKR Land
High-end performance creative production for luxury buyers
Motomobi News
Stronger traffic & visibility for automotive media
PaintPro
+295% organic clicks & 21M+ paid media impressions
Gapai
4,191 leads at ~50% below target cost per lead
BRIK
+362% search impressions & nearly 2x organic clicks
Spinindo Group
Strong digital presence across property, coworking & retail
Busi Champion
2.1M search impressions & 17.3K organic clicks, built from zero
Day Night Wash
Multi-platform reach for Singapore's first Lava Foam Auto Wash
OLIP
+66% CTR above KPI benchmark for Saudi chocolate brand
Aruna Indonesia
From marketplace-only to launching their own online store
Buzzev
Digital presence launched from zero for EV charging brand
The Grill House
Premium brand identity & social media transformation
MyBBQ
Consistent posting rhythm for a celebrity F&B brand
Koloni Café Pool
Premium brand identity for a new workspace café concept
A selected snapshot from our client work, not the complete list of brands we've partnered with.
Want a launch plan your team can run right away?
We map your market, priorities, and launch channels. Free.
Why Brands Choose Us
Strategy and Execution Under One Team
We map the market, set priorities and opportunities, then build a conversion plan you can measure. Unlike most consultants, our team also runs the ads, SEO, content, and website, so the plan never stops at a presentation deck.
100+ National and international brands across 6 countries have trusted us with their digital growth since 2016.
Strategy and execution in one team
The team that writes the plan also runs the ads, SEO, content, and website.
Built on market research
Market size, buyer behavior, and competitor gaps are mapped first.
Consistent positioning and messaging
The same core value proposition runs across ads, website, social media, and sales materials.
A plan you can measure
Targets and conversion numbers for every stage are tracked in LOKI after launch.
How It Works
How LOPOKOPI.CO Go To Market Strategy Consulting Works
From research to execution, the plan never stops at a presentation deck. Market research usually starts in the first week after kick-off.
Market and competitor research
Market size, buyer behavior, and gaps competitors haven't filled.
Segmentation and personas
Who is most likely to buy first, and why.
Positioning and messaging
A core value proposition and messaging used consistently across every asset.
Channel strategy and media plan
The right mix of ads, SEO, social media, marketplaces, and sales for each launch stage.
Execution and review
Our team runs the plan. Weekly updates, a monthly report, and a LOKI dashboard.
FAQ
Questions About Go To Market Strategy
Common questions brands ask before hiring a go to market strategy consultant.
Still have questions?
Talk to our specialists directly. We usually reply on the same business day.
Monday to Friday, 9:00 to 18:00 WIB
A go to market strategy is a plan for bringing a product or service to market: who the buyers are, what the value proposition and message are, which channels it is marketed and sold through, how much budget it needs, and how success is measured. Early market data can come from public sources such as Statistics Indonesia (BPS), then validated through customer research.
Yes. GTM is simply the short form of go to market. A GTM strategy covers the same decisions: target market, positioning, channels, budget, and how results are measured.
When you launch a new product, enter a new segment, city, or country, change your business model, or when sales stall even though the product is good and marketing spend is not paying off. A go to market strategy keeps the product, message, and channels aligned.
A go to market consultant sets the direction: market, positioning, channels, and the order of steps. An agency usually focuses on running specific channels. At LOPOKOPI.CO, both sit with the same team, so the strategy goes straight into execution. See our digital marketing agency services.
Typically a market and competitor research summary, buyer personas, positioning and key messages, a channel and media plan, budget and target projections, and a phased work plan.
A go to market strategy answers which market to target, who the customers are, and how the product is sold. A marketing plan is the execution layer that follows, covering campaigns, content, and schedules. For a practical walkthrough, see our go to market strategy examples guide, written in Bahasa Indonesia.
Yes. LOPOKOPI.CO go to market strategy consultants work in the same team that runs Google, Meta, and TikTok ads, SEO, social media content, and websites. Once the strategy is agreed, execution starts right away and results are reported regularly, so there is no gap between strategy and execution.
Yes. We handle clients across several countries, including Indonesia, Singapore, Malaysia, Saudi Arabia, Germany, and the United States.
Cost depends on the research scope, the number of target markets, and whether campaign execution is included. We put together a proposal once we understand your product and business targets.
After launch, targets for every stage are tracked through weekly updates, a monthly report, and a LOKI dashboard.
Planning a Product Launch or a New Market?
Fill in this short form. Our team maps your market, priorities, and launch channels, then sends them to you on WhatsApp.
- Market and competitor overview
- Priority buyer segments
- Recommended launch channels
Prefer to talk right away? Chat on WhatsApp
Still Weighing It Up? Read This First
Quick reads before you build a launch plan and choose a partner. Guides are written in Bahasa Indonesia.
Strategi Media Sosial Pasar Luar Negeri untuk Brand yang Go GlobalRead guide 
Cara Memilih Digital Marketing Agency di Jakarta: 10 Kriteria PentingRead guide 
Agency vs Freelancer Digital Marketing atau Konsultan: Mana yang Tepat untuk Bisnis Kamu?Read guide More guides:Contoh Go To Market Strategy dan Cara Menyusunnya Langkah demi Langkah45+ Checklist Marketing Lengkap, Dari Positioning sampai Retensi PelangganBerapa Biaya Jasa Digital Marketing? Panduan Budget untuk BisnisBenchmark Iklan Google Ads dan Meta Ads per Industri 2026: CPC, CTR, Conversion Rate, dan Cost per Lead