+75%
Web Traffic
From combined SEO improvements & paid acquisition.
4,191
Leads Generated
High-volume lead generation over 3 months.
Rp5,066
Average CPL
Around 50% below the KPI target of Rp10,000 per lead.
Lead Generation & SEO Optimization
Background & Objective
Gapai.id is a recruitment and overseas placement platform handling multiple job categories. Objective: generate high-quality job applicant leads with a KPI of Rp10.000 per lead, while improving long-term organic visibility through technical SEO fixes and SEO content development.
What We Did?
Performed a full technical SEO audit to fix indexation, crawlability, and speed issues
Optimized meta structure, headers, and internal linking
Produced SEO articles targeting job-specific, country-specific, and high-intent industry keywords
Executed Google SEM campaigns to drive targeted job seeker traffic
Ran Meta Ads lead generation for scale and cost efficiency
Ongoing optimization of audiences, creatives, bidding, and job category segmentation
What We Did?
Output Delivered
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with Gapai.
Delivered high-volume, cost-efficient leads at an average CPL of Rp5,066—well below KPI—supported by SEM, Meta Ads, technical SEO optimization, and SEO content.
