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PT Akademi Indonesia Cerdas (Gapai): Hitting Volume and Cost Targets at the Same Time

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The Challenge

Gapai.id, a recruitment and overseas placement platform, needed high-quality job applicant leads at a strict KPI of Rp10,000 per lead, a target that most platforms would need to sacrifice either volume or cost to hit.

Our Approach

We looked at where Gapai.id's actual demand was being underserved, job seekers searching for specific roles and destinations were not being captured organically, and paid acquisition alone would not hit the cost target at volume.

That led to a dual-channel strategy where SEO and paid media were built to reinforce each other rather than compete for the same budget: technical SEO and job-specific content to capture organic search demand at near-zero marginal cost, paired with Google SEM and Meta Ads lead generation optimized continuously against the KPI.

The Outcome

+79.81% Web Traffic Clicks from search grew from 6.72K to 8.42K, driven by combined SEO and paid acquisition.

4,191 Leads Generated High-volume lead generation delivered in just three months.

-50% Cost Per Lead Rp5,066 average, well below the Rp10,000 KPI target, hitting cost and volume at once.

Delivering high-volume, cost-efficient leads at nearly half the target cost, backed by an 88% increase in search impressions and improved rankings, Gapai.id proved that SEO and paid media, built to work together, can hit an aggressive KPI without sacrificing scale.

4,191 leads at 50% below target starts with the right strategy. Let's talk about yours.

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