PT Akademi Indonesia Cerdas (Gapai): Hitting Volume and Cost Targets at the Same Time
leads in three months at Rp5,066 per lead, about half the Rp10,000 target.
Role-specific ads, backed by organic search.
Meta lead ads built around specific overseas roles and destinations, alongside Search Console results showing average position improving from 13.5 to 6.2.
The Challenge
Gapai.id, a recruitment and overseas placement platform, needed high-quality job applicant leads at a strict KPI of Rp10,000 per lead, a target that most platforms would need to sacrifice either volume or cost to hit.
Our Approach
We looked at where Gapai.id's actual demand was being underserved, job seekers searching for specific roles and destinations were not being captured organically, and paid acquisition alone would not hit the cost target at volume. That led to a dual-channel strategy where SEO and paid media were built to reinforce each other rather than compete for the same budget: technical SEO and job-specific content to capture organic search demand at near-zero marginal cost, paired with Google SEM and Meta Ads lead generation optimized continuously against the KPI.
The Outcome
Clicks from search grew from 6.72K to 8.42K, driven by combined SEO and paid acquisition.
High-volume lead generation delivered in just three months.
Rp5,066 average, well below the Rp10,000 KPI target, hitting cost and volume at once.
Over the last 16 months: 36.3K organic clicks, 1.57M impressions, a 6.9 average position, and 80.6K AI search impressions across Google Search.
Delivering high-volume, cost-efficient leads at nearly half the target cost, backed by organic rankings that climbed from an average position of 13.5 to 6.2, Gapai.id proved that SEO and paid media, built to work together, can hit an aggressive KPI without sacrificing scale.