PT Alam Sutera Realty Tbk: Rebuilding Organic Visibility for a Major Property Developer
search impressions, from 60.1K to 254K, after rebuilding the technical foundation.
Before and after, straight from Search Console.
Clicks grew from 1.1K to 3.03K and impressions from 60.1K to 254K, while average position improved from 16.7 to 14.4.
The Challenge
As a large, integrated property developer, Alam Sutera's digital footprint was not translating into the search visibility its brand recognition should command, limiting how much of its organic demand it was actually capturing.
Our Approach
We began by assessing where the gap actually sat, whether the brand was losing to competitors on technical grounds, content coverage, or both, before deciding where to invest effort. The audit showed both were leaking demand: a technical foundation suppressing crawlability and rankings, and a content gap around the keyword clusters most tied to actual buyer intent. We addressed the technical foundation first, since content built on top of a weak base would underperform regardless of quality, then layered in SEO content mapped directly to how prospective buyers search at each stage of their decision.
The Outcome
From 60.1K to 254K, a dramatically wider footprint across search results.
From 1.1K to 3.03K, nearly tripling actual traffic from search.
Rankings moved up across a much wider set of buyer-intent keywords.
Driven by both a rebuilt technical foundation and new content entering search results, Alam Sutera saw impressions grow more than 4x and clicks nearly triple, turning improved visibility into real, measurable traffic.