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Day & Night 24/7 Auto Car Wash Pte. Ltd.: Building Singapore's First Premium Auto Wash Category

Social Media Meta Ads TikTok Ads SEM SEO Web Development

The Challenge

Day & Night 24/7 Auto Car Wash Pte. Ltd. is Singapore's first Lava Foam Auto Wash, a genuinely new category in the market. Without an established reference point, the brand needed to define what "premium auto wash" looks like for its audience, not just promote a service.

Our Approach

Being first in a category is an advantage only if the brand is positioned to own it before competitors catch up, so we treated this as a category-definition exercise, not a standard launch. We built social media, paid media, and SEO around the "first and premium" positioning consistently across every channel.

Because credibility mattered more than volume for a first-of-its-kind service, our own team traveled to Singapore to shoot the brand's content on-site, capturing the actual space, process, and service quality, rather than relying on stock footage or remote direction. We extended that same positioning into the brand's company profile and physical collateral, banners, backdrops, and roll banners.

The Outcome

+637% Net Sales Growth From 800 SGD in the first month to a peak of 5,900 SGD, totaling 42,000 SGD for the year.

+650% Orders Grew from 6 to 45 monthly orders, driven by more customers and a healthy average order value.

+800% Monthly New Members Average monthly sign-ups grew from 3 to 27, building a loyal customer base from a standing start.

Net sales grew 637% and orders 650% over the year, with new member growth held strong throughout, driven by consistent SEM, Meta Ads, TikTok Ads, and social media management working together, not a single channel carrying the growth alone.

5.53K organic clicks, 6.9% CTR, and 3.73K AI search impressions across Google Search.

+637% net sales growth starts with the right strategy. Let's talk about yours.

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