Day & Night 24/7 Auto Car Wash Pte. Ltd.: Building Singapore's First Premium Auto Wash Category
total sales growth, with net sales rising from 2,400 SGD to 31,000 SGD.
A new category, positioned as premium from day one.
Social creatives built around the brand's first-and-premium positioning, alongside Search Console results showing 5.53K organic clicks at a 6.9% CTR.
The Challenge
Day & Night 24/7 Auto Car Wash Pte. Ltd. is Singapore's first Lava Foam Auto Wash, a genuinely new category in the market. Without an established reference point, the brand needed to define what "premium auto wash" looks like for its audience, not just promote a service.
Our Approach
Being first in a category is an advantage only if the brand is positioned to own it before competitors catch up, so we treated this as a category-definition exercise, not a standard launch. We built social media, paid media, and SEO around the "first and premium" positioning consistently across every channel. Because credibility mattered more than volume for a first-of-its-kind service, our own team traveled to Singapore to shoot the brand's content on-site, capturing the actual space, process, and service quality, rather than relying on stock footage or remote direction. We extended that same positioning into the brand's company profile and physical collateral, banners, backdrops, and roll banners.
The Outcome
Total sales reached 32,600 SGD, with net sales rising from 2,400 SGD to 31,000 SGD.
Grew from 16 to 254 orders, led by the Diamond Card and Gold Card memberships.
Average monthly sign-ups grew from 3 to 27, building a loyal customer base from a standing start.
5.53K organic clicks, 6.9% CTR, and 3.73K AI search impressions across Google Search.
Total sales grew 1206% and orders 1488%, with new member growth held strong throughout, driven by consistent SEM, Meta Ads, TikTok Ads, and social media management working together, not a single channel carrying the growth alone.