OLIP (Saudi Arabia): Proving TikTok Ads Performance Against Strict Regional KPIs
click-through rate against a 2% KPI target, across 722K+ impressions.
TikTok creatives, tested region by region.
Two of the 18 ad variations that ran across Saudi regions, iterated continuously against the client's CTR, CPC, and CPM ceilings.
The Challenge
OLIP, a fast-growing chocolate brand in Saudi Arabia, needed to scale awareness and drive traffic cost-effectively across major Saudi regions, against clear, non-negotiable KPI benchmarks set by the client's own team.
Our Approach
Rather than running a single national campaign, we first looked at how demand and platform behavior actually differ across Saudi regions, Riyadh, Dammam, Mecca, Al-Qassim, and others, since a single creative and targeting approach rarely performs evenly across a market this varied. We planned and executed TikTok Ads regionally, iterating creative variations to identify what actually resonated in each market, then continuously optimized bids and budget allocation against the client's KPI targets rather than generic industry benchmarks.
The Outcome
Against a 2% KPI target set by the client.
Well below the 1,000 IDR ceiling the client required.
Beating the 20,000 IDR ceiling set for the campaign.
Across 722K+ impressions and 18 ad variations, OLIP's TikTok campaign consistently beat every KPI ceiling the client set, proving that regional targeting and continuous creative testing can outperform aggressive benchmarks in a fragmented market like Saudi Arabia.