Background & Objective
OLIP is a fast-growing chocolate brand in Saudi Arabia with a wide retail distribution across major regions. They needed an efficient TikTok Ads strategy to scale awareness and drive traffic cost-effectively, with strict KPI targets from their team.
What We Did
- Planned & executed full TikTok Ads optimization
- Refined creatives & audience targeting for Saudi markets (Riyadh, Dammam, Mecca, Al-Qassim, etc.)
- Iterated multiple KV variations to find top-performing combinations
- Continuous bid & budget optimization to beat KPI benchmarks
Output Delivered
3.32%
Higher Ad CTR
Outperforming the KPI target of ≥2%.
482 IDR
Lower Cost Per Click
Far below KPI target of ≤1,000 IDR.
16,018 IDR
Lower CPM
Beating the KPI target of ≤20,000 IDR.
Consistently outperformed all KPI benchmarks with strong ad efficiency across Saudi regions, proving OLIP’s product appeal on TikTok and validating the brand for ongoing performance campaigns.
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with OLIP.
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