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PT Bangun Rancang Indonesia Kita (BRIK): Establishing Search Competitiveness for a Construction-Tech Brand

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The Challenge

BRIK, a construction-tech brand, needed to build organic visibility, traffic, and early-stage credibility in a competitive market with no existing digital presence to work from.

Our Approach

We prioritized capturing active demand first, since a construction-tech buyer typically searches for a solution before recognizing any brand name in the category. Google SEM and Meta Ads captured that existing intent, while a technical SEO audit and industry-specific content built the long-term organic foundation most competitors in the category were not investing in, backed by social media management to establish day-one consistency.

The Outcome

+295% Web Traffic Clicks from search grew from 8.79K to 17K, as organic and paid channels captured more demand.
+362% Search Impressions From 51.5K to 238K, a dramatically wider footprint across search results.
+3,500 New Followers Gained within the first month of social media management.
A strong multi-channel presence built in a short time, organic search impressions up more than 4x, search traffic nearly doubling, and 36.1K AI search impressions, strengthening BRIK's competitiveness within the construction-tech category.

36.1K AI Search Impressions: Appearing in AI-powered search results.

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