← Back to Case Studies Flagship Indonesian Clients

PT. Paint Professionale Indonesia (PaintPro): Building a Brand From Zero in a Competitive Category

Google Ads CPAS Social Media

The Challenge

PaintPro was entering a competitive construction and coating market with no existing digital presence, needing to build visibility, traffic, and trust all at once against established competitors.

Our Approach

Entering a category with entrenched competitors meant we could not win on brand recognition alone, so we prioritized capturing existing demand first, Google SEM to reach buyers already searching, Meta Ads and CPAS to extend visibility into marketplace and social discovery, while a technical SEO audit and industry-specific content built the long-term organic foundation competitors were not investing in. Social media management ran alongside to build day-one consistency rather than launching without a coherent presence.

The Outcome

+295% Web Traffic Clicks from search grew from 489 to 1.93K, combined with paid acquisition across Google and Meta.

21M+ Paid Media Impressions Delivered across Google Ads, Meta Ads, and CPAS campaigns.

+4,000 New Followers Gained within the first month of social media management.

A strong multi-channel presence built in a short time, organic impressions up more than 6x, paid media reaching 21M+ impressions, 31.3K AI search impressions, and rapid audience growth, positioning PaintPro as a credible new entrant in a competitive category.

31.3K AI Search Impressions: Appearing in AI-powered search results.

+295% web traffic from zero starts with the right strategy. Let's talk about yours.

Book a Strategy Call