PT. Paint Professionale Indonesia (PaintPro): Building a Brand From Zero in a Competitive Category
web traffic growth for a new brand entering a competitive category.
Paid reach and organic growth, side by side.
Facebook and Instagram ads for PaintPro, with Search Console showing clicks growing from 489 to 1.93K.
The Challenge
PaintPro was entering a competitive construction and coating market with no existing digital presence, needing to build visibility, traffic, and trust all at once against established competitors.
Our Approach
Entering a category with entrenched competitors meant we could not win on brand recognition alone, so we prioritized capturing existing demand first, Google SEM to reach buyers already searching, Meta Ads and CPAS to extend visibility into marketplace and social discovery, while a technical SEO audit and industry-specific content built the long-term organic foundation competitors were not investing in. Social media management ran alongside to build day-one consistency rather than launching without a coherent presence.
The Outcome
Clicks from search grew from 489 to 1.93K, combined with paid acquisition across Google and Meta.
Delivered across Google Ads, Meta Ads, and CPAS campaigns.
Gained within the first month of social media management.
31.3K AI search impressions: appearing in AI-powered search results.
A strong multi-channel presence built in a short time, organic impressions up more than 6x, paid media reaching 21M+ impressions, 31.3K AI search impressions, and rapid audience growth, positioning PaintPro as a credible new entrant in a competitive category.