Falcon Pictures: Turning Two Film Releases Into a Nationwide Cultural Moment
people reached across two film releases, on YouTube, TikTok, and Meta.
Two films, one coordinated push across every screen.
Panji Tengkorak ran as a poster-led Instagram ad, while Kang Solah from Kang Mak was distributed as a trailer-led Facebook video ad.
The Challenge
Falcon Pictures was releasing two major films, Panji Tengkorak and Kang Solah from Kang Mak, into a crowded cinema calendar. The task was not simply to promote two films, but to build enough sustained awareness and audience recall that both titles converted anticipation into opening-week turnout.
Our Approach
Awareness alone does not fill seats, recall in the final week does. So we shaped the go-to-market around how a cinema audience actually decides to watch, and rotated creative continuously against real performance data.
Broad reach early to build familiarity.
Familiarity turned into cultural conversation among younger, high-frequency moviegoers.
Held back for the week before release, when recall matters most.
The Outcome
People reached, both campaigns combined
Video views across YouTube, TikTok, and Meta
Comments, shares, likes, and interactions
Efficient cost per view
Remarketing frequency to sustain recall
Cinema turnout for Kang Solah from Kang Mak
Massive multi-platform visibility, sustained awareness, and stronger audience recall, supporting Kang Solah's 2.5M+ cinema turnout.