PT Multi Prima Sejahtera Tbk (Busi Champion): Rebuilding Digital Discoverability for Thousands of SKUs
clicks from search, built from zero organic presence across thousands of SKUs.
An organic footprint built from zero.
Search Console showing 17.3K clicks and 2.1M impressions, plus 71.1K impressions in Google's AI features.
The Challenge
As a long-standing national automotive parts brand, Champion's digital presence had not kept pace with its offline reputation. With thousands of SKUs and no centralized way to make them discoverable online, the brand had zero organic search presence to compete with newer players who had far less market history.
Our Approach
We started from the buyer's search behavior, technicians and distributors searching for specific part numbers and categories, not the brand name, and worked backward from there. Since there was no existing SEO foundation to build on, we built the entire organic presence from scratch: a searchable, well-organized product catalog website covering the full SKU range, a technical SEO audit and setup to establish crawlability from zero, and category- and product-level SEO content built to capture the specific intent behind each search.
The Outcome
Built entirely from zero, with no prior organic search traffic to grow from.
A new organic footprint established across thousands of product and category pages.
Appearing in AI-powered search results.
Starting from zero organic search presence, we built Champion's entire SEO foundation from the ground up, now generating 17.3K clicks, 2.1M impressions, and 71.1K AI search impressions.