MyBBQ is a barbeque restaurant brand owned by a high-profile public figure with a large fanbase, but the digital presence became inactive after the pandemic. The objective was to restore consistent posting, maintain brand relevance, and strengthen organic engagement through structured content production and publishing.
A steady publishing schedule to rebuild awareness and maintain visibility after inactivity.
Short-form concepts with hooks and light storytelling aligned to the brand personality and audience behavior.
Refined, dynamic visual treatment for every Reels asset to ensure polish and consistency.
MyBBQ re-established an active digital presence with structured content flow, a more cohesive visual identity, and engaging short-form videos—helping the brand stay relevant and visible in the post-COVID period while retaining its celebrity-driven appeal.
