Background & Objective
MyBBQ is a barbeque restaurant brand owned by a high-profile public figure with a large fanbase, but the digital presence became inactive after the pandemic. The objective was to restore consistent posting, maintain brand relevance, and strengthen organic engagement through structured content production and publishing.
What We Did
- Realigned brand voice and content tone
- Built a monthly content plan with balanced content themes (menu, ambience, promo, fun, personality)
- Developed Reels scripts using hooks, pacing, and platform-first formats
- Executed video editing and enhancement for stronger viewer retention
- Managed publishing, captions, and timing for consistent activity
- Ensured a clean, cohesive visual presence across the feed
Output Delivered
Consistent
Posting Rhythm
A steady publishing schedule to rebuild awareness and maintain visibility.
Reels
Content Scripting
Short-form concepts with hooks and light storytelling aligned to the brand.
Full
Editing & Post-Production
Refined, dynamic visual treatment for every Reels asset.
MyBBQ re-established an active digital presence with structured content flow, a more cohesive visual identity, and engaging short-form videos, helping the brand stay relevant and visible in the post-COVID period while retaining its celebrity-driven appeal.
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with MyBBQ.
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