Higher Ad CTR
Achieved 3.32% CTR, outperforming the KPI target of ≥2%.
Lower Cost Per Click
Reduced CPC to 482 IDR, far below KPI target of ≤1,000 IDR.
Lower CPM
Delivered 16,018 IDR CPM, beating the KPI target of ≤20,000 IDR.
TikTok Ads Optimization for a Fast-Growing Saudi Chocolate Brand
Background & Objective
OLIP is a fast-growing chocolate brand in Saudi Arabia with a wide retail distribution across major regions. They needed an efficient TikTok Ads strategy to scale awareness and drive traffic cost-effectively, with strict KPI targets from their team.
What We Did?
Planned & executed full TikTok Ads optimization
Refined creatives & audience targeting for Saudi markets (Riyadh, Dammam, Mecca, Al-Qassim, etc.)
Iterated multiple KV variations to find top-performing combinations
Continuous bid & budget optimization to beat KPI benchmarks
What We Did?
Output Delivered
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with OLIP.
Consistently outperformed all KPI benchmarks with strong ad efficiency across Saudi regions — proving OLIP’s product appeal on TikTok and validating the brand for ongoing performance campaigns.
