Background & Objective
Busi Champion is a long-standing national automotive parts brand aiming to modernize its digital presence. Objective: build a credible online footprint, improve product discoverability, strengthen SEO visibility, and provide a centralized catalog for thousands of SKU products.
What We Did
- Developed a product catalog website to list all SKUs in a structured, searchable format
- Performed full technical SEO audit & fixed major crawlability issues
- Created & optimized SEO articles targeting category-level and product-level keywords
- Improved on-page metadata, internal linking, and keyword relevance
- Implemented continuous performance monitoring & optimization
Output Delivered
+89%
Web Traffic
From improved website structure, catalog discoverability & SEO content.
+658k
Search Impressions
Last 6 months, strong lift from SEO fixes & article indexing.
Better
Keyword Positions
Stronger organic competitiveness in automotive parts keywords.
The new product catalog website significantly improved Busi Champion’s digital footprint, organic traffic increased, search impressions surged, and many category terms now rank higher on Google.
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with Busi Champion.
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