PT Bangun Rancang Indonesia Kita (BRIK): Establishing Search Competitiveness for a Construction-Tech Brand
search impressions, from 51.5K to 238K, with search traffic nearly doubling.
Search ads and organic results, working together.
Google Search ads capturing active demand for ready-mix concrete, with Search Console showing clicks growing from 8.79K to 17K.
The Challenge
BRIK, a construction-tech brand, needed to build organic visibility, traffic, and early-stage credibility in a competitive market with no existing digital presence to work from.
Our Approach
We prioritized capturing active demand first, since a construction-tech buyer typically searches for a solution before recognizing any brand name in the category. Google SEM and Meta Ads captured that existing intent, while a technical SEO audit and industry-specific content built the long-term organic foundation most competitors in the category were not investing in, backed by social media management to establish day-one consistency.
The Outcome
Clicks from search grew from 8.79K to 17K, as organic and paid channels captured more demand.
From 51.5K to 238K, a dramatically wider footprint across search results.
Gained within the first month of social media management.
36.1K AI search impressions: appearing in AI-powered search results.
A strong multi-channel presence built in a short time, organic search impressions up more than 4x, search traffic nearly doubling, and 36.1K AI search impressions, strengthening BRIK's competitiveness within the construction-tech category.