Background & Objective
Falcon Pictures released two major films, Panji Tengkorak and Kang Solah from Kang Mak (which reached 2.5M+ cinema viewers). Objective: build massive awareness, increase video views across YouTube, TikTok, and Instagram, and maintain audience recall through remarketing before and during cinema release.
What We Did
- YouTube Ads for trailer distribution (TrueView, In-Stream, Reach campaigns)
- TikTok Ads (TopView, In-Feed, Spark Ads) for mass awareness
- Meta Ads for short-form distribution & retargeting
- Retargeting funnel across all platforms (YT → IG → TikTok)
- Creative rotation to optimize high-performing clips
- Release-week remarketing push to maximize cinema intent
Output Delivered
111M+
People Reached
Combined reach from both campaigns across all platforms.
27M+
Video Views
Across YouTube Ads, TikTok Ads, and Meta Ads distributions.
17M+
Engagements
Comments, shares, likes, and interactions across platforms.
Delivered massive multi-platform visibility with efficient CPV (Rp13–Rp31) and ~3.5× remarketing frequency, sustaining awareness, boosting audience recall, and supporting Kang Solah's 2.5M+ cinema turnout.
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with Falcon Pictures.
Want results like this for your brand?
Book a Strategy Call