111M+
People Reached
Combined reach from both campaigns
across all platforms.
27M+
Video Views
Across YouTube Ads, TikTok Ads, and Meta Ads distributions.
17M+
Engagements
Comments, shares, likes, and interactions across platforms.
Brand Visibility & Content Distribution
Background & Objective
Falcon Pictures released two major films — Panji Tengkorak and Kang Solah from Kang Mak (which reached 2.5M+ cinema viewers).
Objective: build massive awareness, increase video views across YouTube, TikTok, and Instagram, and maintain audience recall through remarketing before and during cinema release.
What We Did?
YouTube Ads for trailer distribution (TrueView, In-Stream, Reach campaigns)
TikTok Ads (TopView, In-Feed, Spark Ads) for mass awareness
Meta Ads for short-form distribution & retargeting
Retargeting funnel across all platforms (YT → IG → TikTok)
Creative rotation to optimize high-performing clips
Release-week remarketing push to maximize cinema intent
What We Did?
Output Delivered
Aggregated results shown to maintain campaign confidentiality. Detailed breakdown is shared only with Falcon.
Delivered massive multi-platform visibility with efficient CPV (Rp13–Rp31) and ~3.5× remarketing frequency, sustaining awareness, boosting audience recall, and supporting Kang Solah’s 2.5M+ cinema turnout.
