PT Akademi Cerdas Indonesia
About Client
Client Name : PT Akademi Cerdas Indonesia
Brand Name : Gapai.id
Services : Performance Marketing (Lead Generation, Paid Ads, SEO)
Gapai is new product form Academix as an edutech startup focusing hospitality training to transform low-skilled workers into highly skilled one and lead them to offshore job opportunity.
Client Needs
As a new brand, gapai.id need increase website traffic and generate new leads to impress angel Investor in very short time.
KPI (Key Performance Indicator)
Our Solution
For the First 14 days, we Running A/B test campaign both on Meta and Google Ads (SEM) to identify ideal channel for Gapai.id Products. At the same time, we do full website audit and develop article to boost Seo & traffic on website gapai.id.
Based on data from A/B test campaign for last 14 days, Meta Ads generated higher leads and cheaper Cost Per Leads (CPL) than Google Ads (SEM). So, start from day 15 we run Always on Campaign and spend 100% spending to Meta aswell stop campaign on Google Ads (SEM).
Result
27,759+
Pageview
Pageview
1,986+
#of Leads
+132% From KPI
4,962
Cost/Leads
-50,38 % From KPI
POE (Proof of Execution)
More Services
We employ a comprehensive range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, web design, and conversion rate optimization (CRO).
